ANA MARÍA PITTALUGA | FOUNDER AMP HOTEL CONSULTING
Wellness Hospitality and profitability don't compete. They are built together
I advise investors, owners, and developers on the conceptualization, development, and transformation of independent hotels, wellness hospitality projects, and hospitality strategies for branded residences, integrating strategy, operational excellence, and profitability from the very foundation of each project.
29 Years of Experience Tourism & Hospitality • 8 Countries • USD 56M in Advised Projects
How I Work
I don't offer standalone services. I partner with hospitality projects.
I work alongside investors, owners, and developers throughout every stage of a hospitality project, from the initial concept and feasibility analysis to project development, pre-opening, and post-opening advisory. My approach is built on long-term partnerships, providing strategic guidance from vision to execution. I personally lead every engagement while collaborating with a trusted network of specialists in architecture, interior design, wellness, branding, and other disciplines, depending on the specific needs of each project.
After nearly three decades working on both sides of the industry, as a hotel executive and now as a hospitality consultant across multiple countries, I understand both what investors need to evaluate before making decisions and what it takes to build operations that remain efficient, sustainable, and profitable over time.
I understand what hotel investors need to see before committing capital, and what hotel operations need to sustain and grow that investment over the long term.
— Ana María Pittaluga
My Perspective on Hospitality
Many purpose-driven hospitality projects fail, not because of the concept, but because of the operation
I have seen exceptional concepts, thoughtful architecture, ambitious wellness hospitality visions, and outstanding locations fall short for the same reason, the gap between what is designed on paper and what a team can consistently deliver every day for the guest.
A hotel does not transform people through intention alone. It creates meaningful impact when the service culture, operational and financial structure, and guest experience are aligned with that intention from the very first feasibility study.
That is why I do not separate wellness hospitality from profitability. I work where human wellbeing, operational excellence, and asset value reinforce one another, turning a vision into a sustainable hospitality business built for long-term success.
01
Hospitality Project Development
From concept to opening, I support the development of independent hotels and wellness hospitality projects where strategy, operations, and commercial performance are aligned to build resilient, profitable, and sustainable assets.
02
Hotel Operations Design & Optimization
I design or strengthen operational structures, SOPs, KPIs, and organizational culture to build hotel operations that are efficient, scalable, consistent, and profitable over the long term.
03
Leadership Mentoring & Team Development
I help leaders and teams build the capabilities needed to sustain the project's vision, strengthen service culture, and consistently deliver memorable guest experiences.
My Methodology for Wellness Hotels
ALMA®, A Strategic Framework for Wellness Hotels
Creating a true wellness hotel requires more than exceptional amenities. It requires an integrated system. ALMA is built around five interconnected pillars, healthy nutrition, holistic healing, nature, movement, and local impact. Together, they create a hospitality experience where wellbeing is embedded into every stage of the guest journey. These pillars are supported by four essential foundations of human wellbeing, quality sleep, nutrition, movement, and nervous system regulation. Practiced consistently, they enable wellness experiences to create meaningful and lasting change that extends far beyond the guest's stay.
ALMA was not created as a collection of wellness services. It is a strategic framework that transforms these five pillars into one coherent guest experience, and that experience into lasting behavioral change. Because real transformation does not happen during a stay. It develops over time, and ALMA is designed to inspire, support, and sustain that journey.
Track record
Results That Support My Approach
Awards
Hotels recognized by TripAdvisor, Condé Nast, and RCI, with awards sustained over multiple consecutive years.
WITT AP
Wellness in Travel & Tourism Accredited Professional
Experience Across Hotel Operations and Hospitality Development
AMP Hotel Consulting was founded in 2012, inspired by everything I wished I had when I took on the opening and management of my first hotel. I set out to build the consulting firm I would have wanted on the other side of the table, someone who understands both the investor's vision and the realities of hotel operations.
Today, with 29 years of experience in tourism and hospitality, including 11 years in corporate finance and 18 years leading hotels and hospitality projects across Europe, the United States, the Caribbean, and Latin America, I remain convinced that the strongest projects are not built on great ideas alone. They succeed when vision, operations, and profitability are aligned from day one.
I did not enter wellness hospitality because it was a trend. I entered because wellbeing has always been part of my philosophy and the way I understand hospitality. Over the years, I have seen many inspiring concepts that look exceptional on paper but fail to deliver operationally or financially. My role is to help you build a hospitality asset that can sustain that vision over time, with operational consistency, financial strength, and long-term value.
Insights on Hotel Development & Wellness Hospitality
Do You Have a Hospitality Project in Mind?
Tell me about your project, where you are in the development process, and how I can help. I personally respond to every inquiry.